An integral component of the Intune SuiteEnterprise Application Management brings a great deal of efficiency for system administrators (SysAdmins). The solution is rapidly changing the way Windows EXE or MSI applications are managed and deployed via Intune, marking a considerable departure from the traditional, error-prone, and time-consuming application packaging processes of the past.

How Enterprise App Management Works

At the heart Enterprise Application Management lies the Enterprise App Catalog, which contains Win32 apps prepared and hosted by Microsoft. These apps are wrapped with all necessary installation files (EXE or MSI) and configured with the required parameters to be seamlessly integrated as Win32 apps into Microsoft Intune. This includes pre-configured install and uninstall commands, installation behavior, return codes, and detection rules, all of which can be customized by SysAdmins to suit their specific needs.

Deployment is facilitated by the Intune Management Extension, allowing for the creation of assignments and relationships. Moreover, SysAdmins can set apps to automatically update when new versions are available in the catalog, ensuring that auto-update enabled apps remain current, while also providing precise version control for others.

Expanding Reach and Efficiency

With the average mid-market company juggling around 255 applications, Microsoft leverages telemetry across all Intune tenants to identify and add the most commonly used applications to the catalog, with roughly 100 new additions each month. Client, partner, and MSP requests further influence the ordering of applications to be included.

Enhancing Endpoint Management Strategies

The implementation of Enterprise App Management significantly reduces the workload involved in packaging, deploying, and managing applications. In result, the tool brings heightened efficiency and productivity for IT teams, who can now stay abreast of vulnerability alerts and application patches, ensuring that applications are consistently up-to-date and secure.

Proactive identification and deployment of app fixes also play a crucial role in mitigating security risks and reduce vulnerabilities. Microsoft’s testing process prior to adding new applications to the catalog provides an additional layer of assurance for IT governance.


Enterprise App Management plays a crucial role in the Intune suite for simplifying and endpoint management. By reducing the complexities associated with application management, IT teams are empowered to focus on strategic initiatives, without the burden of redundant application maintenance and updates.

To learn more and jumpstart your journey with the Intune Suite, check out and apply to the Intune Suite Pilot Program here:

Download the Guide to the Intune Suite

Learn about features and strategies such as:

  • Endpoint Privilege Management: elevate user access privileges as needed
  • Enterprise App Management: discovery, packaging, deployment and patching of Windows apps
  • Cloud PKI: publish and distribute certificates from Intune without complex PKI
  • Tunnel for MAM: secure access to LOB apps from unmanaged mobile devices
  • Advanced Analytics: predict which machines, applications and users will have issues
  • Remote Help: unlock the seamless interface between the service desk agent and end-user

Andrew Reade