In 2023, securing your digital identities to protect your business from cyber threats has become increasingly vital. Digital identity has swiftly become one of the largest threat vectors for bad actors to pursue, and authentication weaknesses account for roughly 80% of financial breaches alone. Poorly managed and unsecure identity ecosystems have become an enormous liability for modern businesses.

As technology advances, new threats emerge, putting sensitive information and business operations at risk. Modern threats to businesses are varied. Below, we will explore some of these threats and provide preventative measures to protect digital identities.

The Menace of Phishing:

Phishing email attacks remain a significant concern for businesses, acting as a gateway for cybercriminals to compromise digital identities. Phishing involves fraudulent attempts to obtain sensitive information, such as usernames, passwords, or financial details, by disguising as trustworthy entities.

To counter phishing attacks, businesses must adopt anti-phishing measures, including robust email security protocols and training employees to identify and report suspicious emails. Passwordless technology enables organizations to become phish resistant via use of multi-factor authentication (MFA), single sign-on (SSO), biometrics, or FIDO2 keys. Configuring passwordless technology appropriately can add the necessary extra layer of protection to combat unauthorized access.

Mitigating Man-in-the-Middle Attacks:

Man-in-the-Middle (MITM) attacks happen when someone malicious disrupts communication between two people. This allows them to listen in or change sensitive information.

Businesses should take security seriously. To do so, they should implement secure communication channels.

This includes using encrypted connections and deploying a cloud-based Zero Trust infrastructure. This will help prevent man-in-the-middle (MITM) attacks. Furthermore, regular security updates and over-the-air patches for software and devices can help mitigate vulnerabilities that cybercriminals exploit during MITM attacks. MFA can also work as an effective obstruction to MITM attacks by requiring a user to confirm credentials on a second device.

Combatting SMS-Based Attacks:

SMS-based attacks have become increasingly prevalent, exploiting vulnerabilities in Short Message Service (SMS) protocols to compromise digital identities. Attackers can intercept SMS messages containing authentication codes, leaving accounts and data exposed.

To mitigate this risk, businesses should move away from relying solely on SMS for two-factor authentication (2FA). Instead, they should encourage the use of alternative methods like authenticator apps, one-time passcodes (OTP), or certificate-based authentication, which offer stronger security measures and encryption to safeguard user data.

Strengthening Identity Verification Practices:

Verifying user identities is crucial to prevent unauthorized access and data breaches. The traditional approach of relying solely on passwords for authentication has proven to be vulnerable to various threats. In fact, according to a study by Verizon, 80% of breaches come as a result of password-related incidents.

One method to strengthen the identity verification process is to leverage Windows Hello for Business, a feature from Microsoft. It allows users to authenticate themselves using encrypted biometric data, such as fingerprints or facial recognition, in addition to or instead of passwords.

By leveraging biometrics, Windows Hello for Business provides a higher level of security, as it is much more difficult for malicious actors to replicate or steal someone’s biometric information compared to a password. This method reduces the risk of password-related vulnerabilities and strengthens the overall security of the system.

Another approach to identity verification is certificate-based authentication (CBA). In this method, digital certificates are used to validate the identity of users and devices. Certificates are issued by trusted certificate authorities and contain cryptographic information that verifies the authenticity of the user or device. Certificate-based authentication offers strong security.

Businesses should actively promote the adoption of these methods within their workforce and enforce policies that eliminate password-based access to critical applications and systems.


As the landscape evolves, businesses must remain vigilant in protecting their digital identities from emerging threats. By staying informed about modern threats like phishing, man-in-the-middle attacks, and SMS-based attacks, groups can take proactive measures to secure their digital assets. Implementing robust security practices, including anti-phishing measures, passwordless technology, multi-factor authentication, encrypted communication channels, and alternative authentication methods, can significantly reduce the risk of compromise and protect the digital identity of l businesses and individuals alike.

If you’d like to learn more about strategies to safeguard your business’ digital identities, let us know. We’ll be happy to help you with your roadmap.


Demetrius Cooper

Demetrius Cooper is Moblie Mentor’s Digital Identity lead. He has over 11 years of industry experience with a predominant focus on digital identity. A Chicago native, Demetrius lives and works in Atlanta, GA.